PROFESSIONAL EXPERIENCE
With +7 years of experience within the fast-moving CPG and Tech industry, I am skilled in sales & account management, ecommerce, product management, go-to-market strategy creation and trade marketing
June 2022 - Present
SALES ACCOUNT MANAGER, AMAZON ADS
Deliver strategic digital expertise and influence to unlocking greater value and impact for our advertisers
Manage and deliver against complex advertiser goals and problems to drive revenue and exceed revenue targets
Provide strategic and personalized recommendations, influencing both your internal team and your external customer to facilitate them reaching their business goals
Dec 2021 - June 2022
KEY ACCOUNT MANAGER, WALMART
Manage over $50M portfolio at #1 retailer globally with +10% sales growth
Lead annual planning efforts, including negotiating and exceeding digital platform by +40% POS
Building strong external customer relationships and always seeking to unlock and co-create value
Dec 2019 - Nov 2021
SR CUSTOMER & CHANNEL DEVELOPMENT MANAGER, TRADE MARKETING
Strategic and execution lead for over $250M business and #1 Dressings brand across Canada while managing go to market execution with ambiguous agility
Oversee market development and dive deep into data to understand trends, communicate ‘why’ behind results and make personalized recommendations to influence customers and reach business goals
Created and enforced pricing and promotional strategies while leading channel strategy for shopper innovation launches
Developed customer facing category strategies with key business partners to translate and localize into marketing plans for $9M salad dressings launch
Effectively managed and allocated budget by ensuring optimal spend on advertising and promotion for healthy ROI and operating margins
Feb 2019 - Nov 2019
ASSOCIATE MANAGER, MARKETING OPERATIONS
Established impactful and financially feasible merchandising while generating value of +36% volume growth and retail presence for UL brands and categories
Successfully executed +200 projects through effective management of work-flows, timelines and deliverables; driving accountability and quality inputs from key cross-functional stakeholders and external vendors
Managed vendor relations to achieve profitable growth, +42% within strategic customer channels through initiation of procurement negotiations
Collaborated with marketing, sales and finance to identify in-store opportunities, assess business cases and ensure timing requirements can be met
July 2016 - Jan 2019
IN-STORE VISIBILITY ANALYST, MARKETING OPERATIONS
Achieved and implemented channel growth plans for Personal Care categories across key channels based on channel landscapes and shopper insights
Forecasted merchandising volume and uplift in demand plans with supply chain for brands like Dove, Knorr and St Ives
Led a consumer insight study with external research firm to understand gift pack landscape; key learnings were presented to retailers, elevating UL credentials
Directed $100M Skin Gifting business to drive trial and awareness while improving profitability from -30% to +25%
Launched digital platform migration to utilize during client meetings and annual planning across Canada
Jan 2016 - June 2016
TERRITORY MANAGER, RETAIL
Managed 40 stores and two global tours while building and leveraging customer relationships to execute strategic priorities and retail media plans
Developed business growth by improving consumer journey, implementing 100 incremental display vehicles and maintaining 96% perfect store compliance
Led and educated 60 retail representatives on how to improve retail planning through new AI integration system
Sept 2014 - Dec 2014
CUSTOMER DEVELOPMENT, INTERNSHIP
Analyzed POS reporting to present findings and recommendations to retailers
Guided tools and streamlined processes to track innovation performance and evaluated promotional activities for $100 million business
Highlighted trends, reviewed risks and developed action plans for strategy changes at brick and mortar vs. top competitors
Prepared and presented market scorecards to determine competitive landscape, category market share, sales and upcoming projections
Jan 2014 - July 2014
BUSINESS DEVELOPMENT & ECOMMERCE, INTERNSHIP
Developed digital optimization initiative to enhance consumer shopping experience while managing brand position for portfolios through SEO promo strategies
Led innovation presentations to promote partnership with Well.ca and increase channel footprint at emerging channels by 130%
Successfully implemented top retailer’s eCommerce launches while increasing sales performance by over 55%